Outsourcing is the delegation of a task consisting of information to another company that will do the task more efficiently and at the lowest price. The information is processed then sent back to your company. This allows your company to free up the resources and gives a competitive edge. Off shoring is moving your whole company to place that offers the lowest bottom line. Operating your company in a country that has lower wages,tax advantages. allows many companies to stay profitable in today's market. A supply chain is the process that's company has to go through to get a product from point of manufacturing to point of purchase. Walmart took a disadvantage and exploded it. Figuring out that they were losing time and money by having to deal with a brokers, instead of dealing with the  Manufacture directly,lead them down the path of opening a distribution center of there own, this gave them the opportunity to learn what an important key to running a efficient and competitive company. They also took the disadvantage of their location, turning to modern technology to give them the flattening edge. Has put them steps ahead of their competitors. Now they are the standard to strive for. Google is a total equalizer. You no longer have to go out and pitch your product or ideas. You can just go online post it and through the power of the Google search engine, you can be made a super star or a producer of a must have product. This been proven by the new generation of the blogging mom, you can blog and share your daily adventures while bragging about your latest craft or do it yourself project. By adding a link to your etsy store or through PayPal sell them one of their own. Having a link to the product you used for the do it yourself project, gives them a kick back and they are helping support their families from home.   It allows access to resources of the world. By simply doing a google search you can locate customers in all the corners of our flat world.